MAZDA RESOURCE CENTER HUB


CONCEPT :
The concept was to create a Resource Center on mazdausa.com, using existing components, to serve as a repository of articles. This hub hosts articles that will help Mazda capture increased non-branded search traffic that will drive to individual article pages and shopping.

DEVELOPMENT :
The development began with developing a content flow to be able to effectively organize and navigate to the desired articles. An audit was conducted on existing articles to determine template needs between article types for ease of use.

EXECUTION :
The execution involved pressure testing and future proofing to ensure low LOE for ongoing article development. A modular approach was established to limit the number of asset requirements and allow for variation in article types.

 

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A primary landing page (fig. 1) was established with sections to feature articles in the hero section, showcase latest articles, and organize articles by primary categories. Category page templates (fig. 2) were then created to organize all content within the applicable categories.

 

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Modular templates were developed leveraging existing components (fig. 3-6) to limit the number of asset requirements and allow for variation in article types.

 

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Evergreen asset needs were determined and built leveraging existing assets (fig. 7).

 

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Modular templates were pressure tested (fig. 8-9) against 10 available articles to ensure low LOE for ongoing article development.