MAZDA MX-5 CUP DIGITAL ACTIVATION
CONCEPT :
The concept was to promote the Amazon Prime Series, First to the Finish, which presented a significant opportunity to advertise the show, tell compelling stories, and educate a broader audience about the Mazda MX-5 Cup racing series.
DEVELOPMENT :
The development began with mapping out the content strategy across three distinct phases of website activation (e.g., pre-launch, series premiere, post-series engagement) and four targeted email newsletters. This mapping ensured consistency in visuals, messaging, and storytelling. To optimize the user experience, particularly on mobile devices, we collaborated with development to enhance existing components.
EXECUTION :
The strategic integration of both CRM and website components led to an efficient project with a rapid turnaround, delivering a highly cohesive and unified brand experience across all digital channels. This streamlined approach significantly enhanced the visibility of the MX-5 Cup and the First to the Finish series, ensuring a consistent and engaging narrative for the audience regardless of their touchpoint.